So, You Say You Serve the Public. . . Do They Know You Exist?

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In an age of communication overload, regulators must find new ways to engage and inform the public about who we are and what we do. What are the best ways to reach people? What messages will get through? How do you measure results? In 2013, the Ontario College of Teachers embarked on a comprehensive public awareness initiative, including bilingual print, radio and online campaigns, to educate the public about its role. The College of Physicians and Surgeons of Ontario also pursued an ambitious social media campaign to educate new audiences and engage key influencers in the health care field. Join us to learn how these organizations successfully raised the bar for public awareness, using tangible and measurable results to communicate effectively with the broader community.

Originally presented: March 29, 2017


Jill Hefley, Associate Director, Communications, College of Physicians & Surgeons of Ontario
Richard Lewko, Director of Corporate and Council Services, Ontario College of Teachers

Michael Salvatori, Chief Executive Officer and Registrar, Ontario College of Teachers

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