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Pre-Conference Workshop: Social Media and Stakeholder Engagement

Pre-Conference Workshop: Social Media and Stakeholder Engagement

Monday, September 16, 2024
1:00 PM - 4:00 PM (EDT)

Baltimore Marriott Waterfront

700 Aliceanna Street
Baltimore, MD 21202
45 Seats Remaining

Join us for a dynamic half-day workshop designed specifically for regulators seeking to enhance their engagement with licensees and the broader public through effective use of social media. Led by experienced regulators and regulatory consultants from the United States and Canada, this interactive session will provide you with real-world examples and practical strategies for boosting your social media presence and engagement.


Throughout the workshop, you will have the opportunity to interact with peers, participate in hands-on activities, and receive guidance on conceptualizing strategies and selecting platforms that align with your organizational goals. By the end of the session, you will be equipped with the knowledge and tools to begin developing a comprehensive social media engagement strategy tailored to your regulatory body’s needs.


This workshop is an essential opportunity for regulators committed to enhancing transparency, accessibility, and communication with their licensees and the public. Don’t miss this chance to elevate your regulatory engagement to the next level! “If you’re not communicating, you’re not regulating.”

Agenda Highlights:

  • Strategic Communications Overview: Gain insights into the fundamentals of media engagement and social media operations, tailored for the regulatory context.
  • Stakeholder Outreach & Social Media Presence: Learn how to effectively reach and engage with diverse stakeholders and develop a robust social media presence that resonates.
  • Build Your Campaign: Step-by-step guidance on creating, implementing, and managing a tailored social media campaign that aligns with your regulatory goals and effectively engages your audience.

Full workshop agenda is forthcoming.

John Beard – Director of Communications, Wisconsin Department of Safety & Professional Services

Collette Deschenes – Director, Communications Strategy, MDR Strategy Group LTD

Jennifer Garrett – Assistant Deputy Secretary, Wisconsin Department of Safety & Professional Services

Bradley Hammond – Manager Strategic Communications, College of Nurses of Ontario

Daniel Roukema – CEO, MDR Strategy Group LTD

Registration Options

Credits Price
Pre-Conference Workshop - CLEAR Member
If you are unable to select the member price and believe you or your organization is a member, please contact
Pre-Conference Workshop - Non-Member
Contact to join and access our member rates!

For More Information:

Virginia Shapland
Virginia Shapland
Program Manager (859)687-2876

CLEAR Cancellation Policy
Registrant substitutions are welcome. Cancellations must be received in writing by August 01, 2024 to receive a full refund. After that date, a $95 US service charge will be subtracted from refunds. Cancellations received after August 30, 2024 are subject to the full registration fee. No refunds will be given after August 30, 2024.