Back to Events
How to Stand Up a Professional Regulatory Engagement Effort

How to Stand Up a Professional Regulatory Engagement Effort

Wednesday, May 8, 2024
1:00 PM - 2:00 PM (EDT)

ZOOM

Event Details

In an era of instant gratification, it is our duty as regulators to not only be accessible, but to actively engage with the public and regulated individuals. Between regulatory reforms and an ever-evolving marketplace and limited resources, agencies must prioritize engagement efforts. Failure to do so risks public safety and distrust in regulation.

In recent years, agencies across the globe have discovered communicating with the public can be a challenge. Public trust in government remains low (https://www.pewresearch.org/politics/2022/06/06/public-trust-in-government-1958-2022/), misinformation floods every corner of the internet, and laws can be convoluted and difficult to clarify. Additionally, regulators face an added hurdle of communicating with vastly different audience types: the public and regulated individuals, especially when the regulator interacts with multiple professions. How can we effectively communicate to a wide-ranging audience that, often on the whole, does not trust us?

Learning Outcome: Provide regulatory agencies access to a panel of communications and outreach specialists who will provide the knowledge and tools to address communication obstacles when developing a holistic public engagement effort.

This presentation will:

    Highlight current communication challenges regulators face when standing up an engagement effort with limited resources
    Summarize recent strategic communication research and case studies
    Discuss the importance of audience analysis
    Describe how to choose an appropriate communication medium according to the audience

Speakers:
Communication and Outreach managers, Utah Department of Commerce

For More Information:

Stephanie Thompson
Stephanie Thompson
Content Coordinator

Offerings are presented through web-based PowerPoint and audio. Attendees receive a copy of the PowerPoint presentation after the webinar.

With your registration fee, you may have up to 5 attendees logging in from separate computers. When registering, please register Attendee 1 and then select up to four additional tickets (at no additional charge). All registered attendees will receive the email with login instructions. Please make sure to include your guests in the registration; do not forward the webinar login link to others.

Can't attend live? Register now for the event, and we'll send you a recording instead (upon receipt of payment).

By registering for this event, I understand that CLEAR will be recording this session and I consent to such a recording. Questions about session recordings can be directed to Stephanie Thompson at sthompson@clearhq.org or at webinars@clearhq.org.